WHAT WE DO
Activate turns bold ideas into bankable results for sports teams, live‑event venues, and the brands that power them. REVENUE INNOVATION » Unlock new revenue growth through creative partnerships, impactful premium programs, and savvy live event marketing. BRAND & MARKETING STRATEGY » Craft stories and campaigns that shift perception and move audiences (and metrics). AI‑POWERED DIGITAL TRANSFORMATION – Apply practical AI and data tools to reveal insight, efficiency, and growth.
HOW WE DO IT
SPEEDBRANDING® SPRINTS » Rapid stakeholder interviews and insight mapping compress months of research into a clear brand platform in days. INTEGRATED APPROACH » We operate as an extension of your team, blending strategy with hands‑on execution from the beginning. ACTIVATION PLAYBOOKS » We develop actionable roadmaps that turn ideas into market‑ready campaigns, events, and digital transformations. RELENTLESS CURIOSITY » We constantly experiment with emerging technologies to test, learn, and optimize in real time, keeping every engagement ahead of the curve while driving higher ROI.
18+
Years of activating world-class teams, venues, and brands
50+
Major live events produced
$25M
Millions in local economic impact generated
20+
Awards received from industry media
Awards & Recognitions
Venues Today
Hall of Headlines (Marketing Idea Of The Year) Award Winner
TD Garden 20th Anniversary
Clio Sports
Digital/Social Award Finalist
TD Garden Business Network
PR News
Social Media Icon Award Winner » Best Social Media Team
Activate + NJ Devils
Venues Today
Hall of Headlines (Marketing Idea Of The Year) Award Winner
Activate + NJ Devils
PR Week
Arts, Entertainment & Media Campaign of the Year Award Winner
TD Garden Naming Rights









