WHAT WE DO

Activate turns bold ideas into bankable results for sports teams, liveevent venues, and the brands that power them. REVENUE INNOVATION » Unlock new revenue growth through creative partnerships, impactful premium programs, and savvy live event marketing. BRAND & MARKETING STRATEGY » Craft stories and campaigns that shift perception and move audiences (and metrics). AIPOWERED DIGITAL TRANSFORMATION  Apply practical AI and data tools to reveal insight, efficiency, and growth.

HOW WE DO IT

SPEEDBRANDING® SPRINTS » Rapid stakeholder interviews and insight mapping compress months of research into a clear brand platform in days. INTEGRATED APPROACH » We operate as an extension of your team, blending strategy with handson execution from the beginning. ACTIVATION PLAYBOOKS » We develop actionable roadmaps that turn ideas into marketready campaigns, events, and digital transformations. RELENTLESS CURIOSITY » We constantly experiment with emerging technologies to test, learn, and optimize in real time, keeping every engagement ahead of the curve while driving higher ROI.

18+

Years of activating world-class teams, venues, and brands

50+

Major live events produced

$25M

Millions in local economic impact generated

20+

Awards received from industry media

Awards & Recognitions


Venues Today

Hall of Headlines (Marketing Idea Of The Year) Award Winner

TD Garden 20th Anniversary


Clio Sports

Digital/Social Award Finalist

TD Garden Business Network


PR News

Social Media Icon Award Winner » Best Social Media Team

Activate + NJ Devils


Venues Today

Hall of Headlines (Marketing Idea Of The Year) Award Winner

Activate + NJ Devils


PR Week

Arts, Entertainment & Media Campaign of the Year Award Winner

TD Garden Naming Rights

and more!  but we're not ones to brag. :)

About

We help pro teams, world-class venues, breakthrough brands, and technology innovators navigate what’s next in sports and entertainment.

Activate HQ

6 Liberty Square, Ste. 2647

Boston, MA 02109


®2025 Activate Sports & Entertainment

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