Activate distilled the DNA of nine elite labor, rigging, and staging firms into an all-new RockForce company brand, crafting the mission, values, and bold visual identity that now anchor the industry’s newest workforce powerhouse.
Rapid-Insight Brand Sprint
Activate’s “Speed Branding” accelerated process captured stakeholder insights in days, fusing multiple executive visions, diverse crew cultures, and client needs into a clear, dominant brand platform to guide every creative and go-to-market move.
Comprehensive Launch
Activate built the brand toolkit, mission/positioning, new logo, and marketing communications blueprint, as well as executed the PR launch that cemented RockForce's industry authority from day one. Check out the supporting website developed by our friends at By The Way Labs: RockForce.com