Post-COVID Confidence & Safety » Branded
ASM Global, the global leader in live entertainment, called on Activate to help communicate its safety protocols and instill confidence among event-goers in the aftermath of the COVID pandemic. After a SpeedBranding process with top executives, national health experts, and key stakeholders, we designed and developed the “VenueShield” brand, turning intricate health and safety protocols into a bold seal of trust that reassured fans, promoters, and public officials alike.
Toolkits for 400+ Venues
With time of the essence to ensure proper implementation, we delivered coordinated brand guidelines, logos, signage frameworks, digital templates, and comms playbooks that let ASM's global network of arenas, stadiums, and convention centers on six continents launch consistent safety messaging in days, not months.
Award-Winning Return To Live
We were honored that VenueShield played a role in getting the world back to live events, underpinning the first wave of safe re-openings post-COVID, earning industry honors, and accelerating event bookings while restoring guest confidence worldwide.
