Avicii Arena – Activate Sports+Entertainment

The World's Most Unique Venue Naming Rights

Activate was honored to be part of the team, in partnership with ASM Global and the Tim Bergling Foundation, to announce the renaming of the historic Stockholm Globe to Avicii Arena, to honor the late Swedish DJ and producer Avicii, whose real name was Tim Bergling.

Naming Rights With A Purpose

Avicii Arena is the world’s first major venue named to advance mental-health awareness rather than a corporate brand.

Seamless Cross-Continent Coordination

We helped synchronize all communications touchpoints across Europe and North America, aligning talking points, embargoed releases, and interview schedules between the Stockholm venue, ASM Global's corporate communications, the Bergling Foundation, and Avicii’s U.S. PR agency, ensuring one unified story regardless of time zone.