The #1 Most Digitally Savvy Team In Sports
The New Jersey Devils struggled to attract fan attention in the competitive NY/NJ through traditional sports marketing tactics, so Activate developed a strategy to turn the franchise into the most digitally savvy club in all of sports. We conceived and launched Mission Control, the first in-arena digital command center, uniting fans, influencers, and front office execs in a 24/7 social hub of engagement.
Mission Control, Activated
In just eight months, Activate’s social/fan engagement playbook drove a 350% jump in Facebook fans, a 400% spike in Twitter followers, and a 66% lift in overall engagement... topping 60 million Facebook post views and propelling the Devils to the No. 1 spot for social interaction across global sport.
Massive New Revenue & PR
Early revenue results included more than $100K in incremental ticket sales and a first-year haul of $1 million-plus in new sponsorship revenue from brands like NJ Lottery, NJ Tourism, and Nautica, all eager to plug into Mission Control’s precision reach and fan engagement success.
