Activate served for several years as part of the marketing communications team for the legendary Boston Marathon, helping to shape the B.A.A.'s strategy for next-gen branding and the first-ever integration of corporate partners into the brand activation of the world's most iconic marathon.
Partnership Activations
We engineered turnkey integrations for blue-chip partners, from visibility along the course to digital fan touchpoints, delivering record-breaking measurable value for sponsors at both the Marathon and the U.S. Olympic Women’s Marathon Trials.
PR & Media Relations
Activate managed press room logistics, broadcast coordination, and global brand marketing, ensuring seamless media coverage and strong local engagement for the Trials and Boston’s signature race.