From Worst Cycling City To Top Five
When then Mayor Menino called us many years ago, we couldn't say no! Boston had been ranked 'America's Worst Cycling City' by Bicycling Magazine for THREE years in a row and the Mayor wanted to reverse the trend. We stepped in as part of the team to build a long-term strategy for safe biking in the city, including a signature community-centric citywide ride. A decade later, Boston was ranked among the country's BEST biking cities.
40 Miles Of Civic Pride
Activate reframed the City of Boston’s narrative, positioning urban biking as a unifying civic cause and rallying City Hall, advocates, corporate partners, and media around a bold new vision. We branded and produced the signature ride that looped through numerous neighborhoods, showcasing landmarks, closing streets to cars, and inspiring thousands of residents to see Boston in a different light.
Permits & Partners
For more than 15 years, Activate steered the maze of city-state approvals, police coordination, street closures, community outreach, and sponsor integrations, turning complex logistics into a seamless citywide ride and epic finish line festival that accelerated Boston’s climb into America’s top cycling cities.
